Business: Columnists and Blogs - The Washington Post: Want to sell a candy bar as healthy? Use a green label.
Business: Columnists and Blogs - The Washington Post
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Pop quiz: Which of the candy bars below is healthier?
You probably chose the top one, even though the two bars—and their accompanying labels—display exactly the same information. The key difference, as one new study in the journal Health Communications finds, is simply the color of the accompanying labels.
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