Wall Street Oasis - Investment Banking & Finance Community: How Much Value Can One Person Carry For a Brand?

Wall Street Oasis - Investment Banking & Finance Community The Wall Street Finance Community where investment bankers, consultants, traders, private equity and hedge fund professionals come to learn and play.

How Much Value Can One Person Carry For a Brand? Jun 19th 2013, 23:30 I've always been curious about how things work in the world of C-Suite executives and board of directors. Just when do they make the decision that XYZ, who is the face of the brand, have stayed too long in the game to matter anymore? http://online.wsj.com/article/SB100014241278873238... Today, Men's Wearhouse fired its founder and the face of its brand. Now MW is only a $2 billion company by market cap and even in a forum like WSO shouldn't really garner that prestige frontpage status. However, this is a guy that built his company from scratch, and is the face of the franchise in every meaning in the dictionary. And it's not like the company has been doing poorly in recent years. It's found a niche within itself and performed admirably (granted I'd never be caught in any MW attire). read more Media files: preview (image/jpeg, 0 MB)

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